Confessions of an entrepreneur

When Freddie Roux joined the ranks of the unemployed on 1 September 1996, little did he know that it was the start of a huge success story. He had no business plan, no capital to invest, no projections and no world-shattering ideas. In a hired little corner with a computer and a...

Taking the business forward

At Farsoft, people capital isn’t seen as unwanted overheads, but as an intrinsic part of its operations and success. After all, it’s people, not kit, that really make the difference. The company’s team bring fresh thinking into the business and look at different approaches to...

Techno highs

 20 years of technological advances When Farsoft came into being in 1996, what was then a one-man software operation slowly grew into an information technology company for the fresh produce industry. Over the years it faced the tough task of staying ahead of fast-moving...

A customer-centric journey

Having a delighted customer is the most thrilling experience, according to Farsoft founder Freddie Roux. So, with the Farsoft ethos of ‘customers first’, the company has built a proud tradition of satisfied clients over two decades. A few of them expressed their appreciation....

Ground-breaking technology

When Novo Packhouse in Paarl built two new cold stores which used mobile pallet racking, Farsoft was called to devise a solution. In conjunction with Appsource, it implemented an RFID solution that enables real-time stock location management at the mobile racking cold stores....

Upping productivity

To eliminate time-consuming manual capture of sorted bin data from the Greefa pre-sorting machines at Paarl-based Novo Pack House, Farsoft built software in ViTrax to pull this data out of the pre-sorters. Farsoft’s Gerhard Nel explained that this reduced the number of operators...