Quarter of a century young … and going strong

As a fledgling one-man band in 1996, little did founder Freddie Roux know that 25 years later, he’d be celebrating this milestone with a team of 18 people and an ever-growing client base.

Heart, commitment and business ethic have remained the cornerstone of this solutions-orientated company. “Client service is very much what we are. Which is why we’re in it for the long haul with each and every client, helping them succeed.”

Director Gerhard Nel added, “A special shout-out also goes to our dedicated team. They display an admirable mix of energy and enthusiasm. These are the ingredients that’ll see us growing for many years to come.”

From RF scanning, MySQL, BI and automated messaging to FruitInfo, ViTrax QC for tablets and ViTrax Central, the achievements have rolled in fast and furiously over 25 years. But, there’s more to come. “Our innovative energy will continue unabated,” Gerhard said.